Fairtilizer isn't a record company - it's a new music company. What's the difference? A record company is about owning the rights to music and establishes an employer/employee relationship with the artists. A music company, on the other hand, is about having artists establish a relationship with a service. At Fairtilizer, they believe the services they provide will establish them as the "music company" of the future.
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Fairtilizer Launches Next-Gen Music Company - ReadWriteWeb