[aom3]

360 Music deals give labels their standard cut of CD and digital download sales, but also give them a percentage of event ticket profits, merchandise sales, endorsement deals and anything else that uses the artist’s brand or music.

A year ago they were still seen as controversial and experimental. Labels defended them as justification for investing in an artist in a time of decreasing CD sales.

Today, though, those deals are becoming mandatory. Warner Music Group CEO Edgar Bronfman told the Web 2.0 Summit audience that his label now requires all new artists to sign 360 Deals, and that about a third of their signed artists are under those contracts.

Read More: “360″ Music Deals Become Mandatory As Labels Prepare For Free Music

[Nightfly]

Originally Posted by aom3

360 Music deals give labels their standard cut of CD and digital download sales, but also give them a percentage of event ticket profits, merchandise sales, endorsement deals and anything else that uses the artist’s brand or music.

A year ago they were still seen as controversial and experimental. Labels defended them as justification for investing in an artist in a time of decreasing CD sales.

Today, though, those deals are becoming mandatory. Warner Music Group CEO Edgar Bronfman told the Web 2.0 Summit audience that his label now requires all new artists to sign 360 Deals, and that about a third of their signed artists are under those contracts.

Read More: “360″ Music Deals Become Mandatory As Labels Prepare For Free Music

This hardly seems fair.The Artist works their tail off, and record company
reaps the rewards.Just more of their greedy ways.If you are loosing money,
be more creative in the way you do business.Not just looking for easy ways to get paid for your lack of success.

[Hirs Ute]

Originally Posted by Nightfly

This hardly seems fair.The Artist works their tail off, and record company
reaps the rewards.Just more of their greedy ways.If you are loosing money,
be more creative in the way you do business.Not just looking for easy ways to get paid for your lack of success.

A slave is a slave. Most artists are clearly the property of the music companies although there is a degree of willingness in the slavery as the artist chooses whether or not to sign the contract, however once the contract is signed ............... .....

[Nightfly]

Originally Posted by Hirs Ute

A slave is a slave. Most artists are clearly the property of the music companies although there is a degree of willingness in the slavery as the artist chooses whether or not to sign the contract, however once the contract is signed ............... .....

Just like the Record Company's likes to make Us think we have limited
options when purchasing music.They do the same to the artists about
their careers.
And some consumers and artists buy into it.The record companys depend on
that knee jerk reaction.

[Dave C]

I might be being a bit naive here, but I just assumed that all artists were already in these sort of deals, particularly when it comes to merchandise sales / endorsement deals. I just assumed that the record companies automatically took a cut of these sort of things; glad to hear that they don't do this automatically

[Nightfly]

Originally Posted by Dave C

I might be being a bit naive here, but I just assumed that all artists were already in these sort of deals, particularly when it comes to merchandise sales / endorsement deals. I just assumed that the record companies automatically took a cut of these sort of things; glad to hear that they don't do this automatically

Yes Dave this how most artists make their real money from marketing and
concerts.Only top artists make any real money from album sales.
Now the greedy record companys want a piece of that action as
well in order to make CD.The best thing for artists these days is to
stay Independent.

[Hirs Ute]

I'm sure this has been discussed before but what I really can't understand is why small and medium sized bands don't form a co-operative to produce, distribute and promote their music.

Yes, of course, there is some intentional naivety in my question and working out the whole business model of allocating cost and revenue wouldn't be that easy but it wouldn't be insurmountable.

Obviously enough bands would have to join the co-operative to make the whole thing workable and getting the momentum would be hard to start with but again patience and application should sort that.

[Ashleyj]

The only thing I can suggest is that these bands get signed up to a manager when they first start on the road, and it is in the interests (financially) of said manager to get the band tied into a record company.

As I see it they need the manager to make the breakthrough but he is often the one they need the least to ensure their long term success.