Quote:
Originally Posted by gluteus maximus
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Hello Maximus,
WOW.... WalMart's initiative, to start selling DRM free music, fell appart in days from its anouncement... or, just the day after they anounced that their DRM music would STOP WORKING. They just couln't take the HEAT, management buckled under pressure, and had to throw the white flag of surrender.

And, unlike the last time, they couldn't get the anouncement apologetically enough to their customers ASAP.
From this, WalMart learned what licensced software companies have known for years: you cannot make public statements that evoke Y2K eve anxieties.

Licensced Sofware companies have had to come up with all sorts of initiatives to ecourage customers to change or transition into a new product, by offering freeware, free trials, products with limited capabilities, updates, money-saving coupons, etc. These, are followed up by various froms of customer support within a flexible, and ample timeframe.

And, in no case, ever anounced that a product would stop working (or at least not completely). WalMart management, on the other hand, thought that they could just walk away from DRM music, like discontinuing an unsuccessful line of products, and deal with the customer by issuing directives, or else via e-mail.


Now that crap hits the fan, because customers are complaing in stores nationwide, they realize, that their only option is to keep the DRM server running, at least, for now.
I don't see the DRM people helping them either by offering support, or by releasing a file converter, as I suggested that WallMart, acting responsibly, should have released to help their customers in my previous post. The DRM people, I am sure, are not pleased with WalMart terminating their business relationship with them. And, therefore, would see no incentive in helping WalMart by releasing a tool to let WalMart's customers, or anyone else, off the hook.
It will be interesting to see how WalMart backpedals uphill away from the DRM problem, since, I don't see them supporting the DRM server forever. They know that DRM is on slippery slope downhill for music sales. WalMart is going to look for ways cut itself loose at some point and tells customers to backup their music anyway. Because, they may still, get screwed in "the forseeable future" (or, rather, they already are for trusting WalMart

).
Thanks for reading...
GHERDEZ
